SEO & SEM

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Responding to Negative Online Reviews

In an ideal world, businesses set clear expectations, outcomes are controllable, and customers are always delighted. If you do happen to find that world, please let us know. No business wants to see negative reviews, and with the advent of the Internet, unsatisfied or unhappy customers who might have had...

Google Analytics

Google Analytics is a FREE service offered by Google that generates website statistics such as: Website traffic and patterns: Traffic source (i.e. direct traffic, organic search keywords, and campaigns) Bounce rate Visit duration Frequency of visits Visitor Information: Unique (new) and returning web visitors Visitor location and language Visitor device (desktop,...

SEO & SEM Introduction

SEO is the process of optimizing your website to strengthen your search results in internet browsers using particular keywords people are searching for. For example, if you sold pet supplies, relevant keywords you would use would include cat food, dog treats, hamster balls, fish tanks, etc. Using these keywords, Google,...