Local Search Engine Business Listings

Have you ever noticed local business showing up as part of either a map or in between organic search results on major search engines?

As part of their effort to integrate local business listings triggered by relevant searches, Google, Bing, and Yahoo provide free business listings that can be created and/or claimed (as they are often already automatically created with basic information from public sources) however if these listings aren't claimed or updated, they very often can reflect poor quality information or even incorrect information about your business.

Since Google, Yahoo, and Bing sometimes intersperse these relevant local businesses listings between organic results, you benefit from the additional opportunities to get clicks without having to pay per click.  Keep in mind that just by claiming and optimizing a listing, each search engine makes a determination about how, where, and when to display these so showing your local business listing isn’t guaranteed just by virtue of maintaining it.