Why Mobile Web Apps Are Better For Business Than Native Apps:
Because of the high cost, slow update restrictions and unique app store platforms (i.e. Apple Store, Google Play Store, Blackberry/Windows App Store) of a traditional mobile app, we find mobile app websites to be more reasonable when it comes to cost of development, updating and device reach.
While a mobile web app isn’t appropriate for every project, for many sites it’s a great way to avoid the high cost of native mobile applications.
Some mobile app website benefits include:
- Powerful functionality capabilities
- No download or update wait time
- Instant access through relevant keyword searches
- Lower maintenance and overall cost (no app store submission fees or lengthy approval wait periods)
- Mobile optimized design interface
- Device compatibility (available for a larger amount of devices)
- Long term permanency (unlike an app, mobile app websites cannot be deleted by a user)