With the COVID-19 crises, it’s especially important for affected businesses to keep their customers informed about changes to their everyday business operations. Luckily, many popular social platforms utilized by small businesses have implemented features that make it easier for companies to keep their clientele updated during these difficult times. Google...
One of the hardest jobs for social media marketers is finding the right times to post content to get the most engagement. Luckily, there’s been a lot research done on the most optimal times to post across multiple platforms. Sprout Social’s Data Research Team has done a lot of analyzing...
Accessible Rich Internet Applications ARIA is a set of attributes that you can add to HTML elements to make content web apps more accessible for people who use screen readers, text-to-speech, and any other assistive technologies. When native HTML can’t handle accessibility issues, ARIA helps fix it. ARIA doesn’t affect...
The past two years have seen a surge of lawsuits against companies whose websites, plaintiffs claim, are not ADA compatible. A few concepts combine to make this a tricky issue that has yet to be resolved in a uniform way across all courts and jurisdictions where the lawsuits have been...
Often small businesses look at their goals for the year as the calendar year ends or begins. Given market forces and pressures, it’s critical to continually evaluate where a business stands, where it needs to go, and what needs to happen to get it to the next step. With a...