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Customer Referral Programs

It's somewhat rare, but not unheard of, when we run across a client that doesn't want new customers. With just a few exceptions, every business that we work with is happy to take on, regardless of their model: New subscription customers (think of an annual lawn program for instance) New...

Lost Access to Your Business’s Facebook Brand Page?

TLDR: When technology outpaces the ability to support its customers and doesn’t provide a channel for human support, outcomes can be less than desirable. With its foray into the world of ads, Facebook unleashed several products for brands and business both on Facebook itself as well as on Instagram. Facebook...

Fake WordPress SSL Certificate Expiration Emails

TLDR: A deceptive email masquerading as a WordPress core notification regarding an expiring certificate with the intent of stealing WordPress credentials. As website security becomes harder to penetrate with more mature software and defensive technologies, potential intruders increasingly rely on social engineering to simply steal credentials outright. WordPress is an...

Fake Image Copyright Form Spam

Scammers are always on the move and vigilance is an extremely important player in defense strategy. Background Stock images and royalty free photography have been used by websites for decades now. Properly licensing images is a real concern, especially as fly-by-night developers throw together websites using content scraped from search...

File Locations for Common WordPress Caching Plugins

When a webpage is cached, your browser saves/stores images and page HTML so it create the impression that the site is loading faster during subsequent visits to the same page or site. A WordPress caching plugin can have the same impact from a server perspective producing static HTML pages of...

How To Merge Facebook Business Pages

Being able to manage your Facebook Business page is an essential part of growing your brand online. A Facebook Business page has to be connected to a personal page. If your business has 2 or more pages, merging them into one will help avoid confusion between consumers looking to connect...

Local Google Search & Facebook Features for Businesses During Covid-19

With the COVID-19 crises, it’s especially important for affected businesses to keep their customers informed about changes to their everyday business operations. Luckily, many popular social platforms utilized by small businesses have implemented features that make it easier for companies to keep their clientele updated during these difficult times. Google...

Best Time to Post Content

One of the hardest jobs for social media marketers is finding the right times to post content to get the most engagement. Luckily, there’s been a lot research done on the most optimal times to post across multiple platforms. Sprout Social’s Data Research Team has done a lot of analyzing...

ARIA in HTML

Accessible Rich Internet Applications ARIA is a set of attributes that you can add to HTML elements to make content web apps more accessible for people who use screen readers, text-to-speech, and any other assistive technologies. When native HTML can’t handle accessibility issues, ARIA helps fix it. ARIA doesn’t affect...

Website ADA Compliance – What Does it Mean for Businesses?

The past two years have seen a surge of lawsuits against companies whose websites, plaintiffs claim, are not ADA compatible. A few concepts combine to make this a tricky issue that has yet to be resolved in a uniform way across all courts and jurisdictions where the lawsuits have been...