What You Can Do
You’re probably wondering what needs to be done in order to get ready for a project like this. In all honesty – there can be quite a bit of preparation and effort on your part. But don’t feel overwhelmed, being organized and prepared helps to make for a smooth process.
First ask yourself: “Am I ready?” We can’t stress enough how important being prepared is. Not sure what this means? Keep reading:
First Things First: Content
Whether you are creating new content or updating your current content, this is probably the most time consuming parts of getting ready. We all know that a brand new design, no matter how visually appealing it may be, won’t help facilitate your marketing efforts if it’s lacking quality content. To help keep you organized (and sane) we recommend creating Word documents and labeling each one according to the different pages of your website.
Creating content also includes gathering the images you would like to display throughout your website. Because some images may compromise the overall professional look and feel, it’s important to evaluate whether or not you should be using certain photos. For example, if you feel that your images are out of focus or out of date, consider using stock photography for high quality photos. Rest assured that you will be able to change images out and update these areas as a part of your management capabilities after the project has been completed.
Know Your Competition
No one knows your competition and industry better than you. Start by taking a look at your local competitors and evaluate what type of content they offer, if there are any special features that make them stand out, if they have a blog or not, etc. Save these links for examples that you like and don’t like to discuss with our web designers.
Make Time For Your Project
This may seem like a minor detail or “a given”, but time and time again we see projects being drug out far longer than necessary which ultimately only slows down progress. Being prepared to devote time and energy into providing feedback and creating content is a key part of the process and can make all the difference from a smooth sailing project or a bumpy journey.
By completing the preparation for your project, you’ll find you get the most out of your website investment and won’t feel rushed or overwhelmed during project phases.
We know you have questions, and we’ve got the answers. If you’ve spent hours researching firms, terms and strategies, save yourself the headache and give us a call today! We’ll answer your questions, give you the rundown and advise you on your next steps.